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2 comments

Comment from: Owen Ferguson [Visitor]  

Another absolutely spot on blog post, Mark. I think you highlight a discipline that L&D can learn an awful lot from - web application development.

Assuming that you don’t know best, and accepting that the end user will most likely have different motivations and experience from you is the first key lesson that anyone involved in developing websites learns. It’s why techniques like card sorting, user personas, wireframing, user testing, detailed analytics, A/B testing and beta releases have been developed. It’s also why you see constant iterative improvements to Facebook, Google, Twitter etc.

To be fair to the IT departments, they’re not being given any strong direction to change from senior management, and they do have to ensure that their systems are secure. Why they aren’t pushed harder is probably because they can hide behind a veil of technical language to stay extra cautious. It’s also fair to say that the most talented developers don’t work for most large corporates, preferring to work in more innovative companies (like Salesforce) so changing things is harder and more costly than it should be.

It’s not just IT that needs to adopt this mindset, though. L&D can learn plenty of lessons about truly understanding our learners/users and not assuming that we know what their requirements or preferences are. Experimentation, adaptation and selection are all activities that should be happening more often in the corporate IT world, and business in general. Maybe in this area, L&D could lead the way!

01/07/11 @ 12:46
Comment from: berthelemy [Member]  
Mark

Thanks Owen,

I totally agree about L&D needing to get to know their “users” better. So often, though, we’re kept at arms length from the learners. Yes, it’s something that needs to change…

01/07/11 @ 15:56
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