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This is a great little video from Red Sky Vision, via Jane Hart.
Social Media @ Work from Red Sky Vision on Vimeo.
From the blurb:
There is disconnect between how immersed and digitally connected employees are outside of the workplace, and how their internal communications are being delivered. On the ground, employees are still posting printed communications on the water cooler when they can be engaged, led and informed via the latest digital channel.
And a great quote from the video:
"Organisations are inherently risk averse. My grandfather ran a business where he didn't want everybody having a telephone. He was afraid they'd spend all day talking to their mother."
Sounds silly now, doesn't it. Just as it will sound silly in a few years when we talk about Facebook, Twitter et al being blocked, or about not having organisation-specific social media tools.
Approximately 2/3 of corporate intranets now have some form of social media capability.
See Norman Lamont's presentation below for another take on the same theme:
