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Jul
21
How to get people to use your systems
Context, Management & Implementation, Social Networks 4388 viewsIf you want to get people to use systems then there are a few things you can do:
- Make it the only way they can get things to happen. Eg. claiming expenses
- Make sure it fits in with other systems they already use. Eg. email, SMS
- Make sure it provides plenty of hand-holding when they first use it. Eg. SocialCast
- Make sure they understand how it can help them. If it's not obvious, then market it.
- Make it simple to get to and to get started.
- Make sure that the message about the system can spread virally
- Make sure you keep your potential champions on board at all stages of choosing and designing the system.
- Talk to your users about how they're using it
And here's how to stifle adoption:
- Keep your champions and users at arms' length
- Use language in the interface that only a few people understand
- Make sure all the messages about the system's benefits are centrally driven
Any more?
1 comment
Another key to success is that if you find a champion/early adopter, let them run and then follow them. They will use the system in ways you didn’t predict and take their colleagues and friends with them.
To stifle adoption simply tell people that they are not allowed to do anything new/different. Even if they use it to begin with, interest will tail off as they get distracted with products and systems that do all the other things they really need.
21/07/10 @ 10:37
