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Comment from: Tom Haskins [Visitor]  

Mark
I have several thoughts on your question 3. Anything that is intrinsically valuable (in the eye of the beholder, in the context of the customer) sells itself without a sales pitch. All the “viral marketing” successes speak to the ease with which new web tools, bands, movies etc catch on by word of mouth and buzz. So slow adoption and a tough sell can be a sign of insufficient intrinsic value. No amount of marketing expense can change the intrinsic value, perceived benefit, or use in the customers’ world.

The cost to the consumer also enters into this. “Very valuable, but very pricey” may slow down adoption. High “bang for the buck” catches on easily. The cost consideration is not only out-of-pocket expense - it can be the time it takes, the energy it uses up or the stress involved.

Some people are more open to adoption of new experiences, resources and commitments. These “early adopters” may be less fearful and more creative than slow adopters who may need a marketing campaign to sell them on connectivism and networked learning experiences. The early adopters may have a higher tolerance for ambiguity and a greater appetite for variety. They may be more inner directed and free of the effects of other people’s put downs, guilt trips and disapproval.

Early adopters are more likely to be free agents, consultants and writers. Their temperament would not find many compatible “slots” in corporate hierarchies. Their penchant for self expression, personal exploration and continual learning would make routine employment within “command and control” systems seem stifling and antagonistic.

This suggests that large corporations are havens for slow adopters. Collectively, they would respond slowly to external changes and simply “try harder” to do what has been done before. Thus they are more likely to not explore “networked learning” and to miss out on the benefits. In open markets and industry structures where new entrants can: show up out of nowhere, redefine the industry and defeat rivals without a battle - the slow adopters will lose market share or be put out of business by their proclivities.

22/01/07 @ 16:23

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