Who owns corporate social media?

Social media Send feedback »  4315 views

With many corporate systems now coming with in-built social media tools, and bottom-up systems like Yammer & Socialcast gaining large numbers of users through exponential growth, who's job is it to prevent fragmentation of your internal social networks?

It seems like every corporate tool now has some element of social media contained within it. Sharepoint 2010 comes with a range of community tools (blogs, ratings, tagging etc). Salesforce has integrated its fully-featured Chatter social collaboration and networking product. Oracle has got the "Oracle Social Network" product. Project management tools, such as Huddle have integrated social tools. And every LMS vendor in the world seems to think their product contains the ultimate in social learning tools.

Alongside that, there are standalone commercial platforms like NoddlePod (worth a look just for a lesson in simplicity!), Yammer, Socialcast and Fusion Universal's Fuse. And in the open-source world, we have BuddyPress and Elgg.

Organisations are becoming more comfortable with the use of social media, and exploring its potential to improve the way the organisation runs. However, this now runs the risk of different parts of the organisation promoting their own particular networking or collaboration tool.

In a typical organisation you might find the IT team promoting Sharepoint, business managers promoting Salesforce, Internal Communications promoting Yammer, Learning & Development promoting Saba Social Learning, HR promoting Oracle, and your R&D mavericks promoting BuddyPress.

Multiplying social networks causes fragmentation of different interest groups - which is bad news for anyone hoping to break down organisational silos.

You could adopt a Darwinian approach and go for survival of the fittest - but that's not a quick route to change, and will potentially lead to a "space race" between competing departments.

My advice would be that there needs to be someone at the highest level taking responsibility, providing strategic leadership, working with system suppliers & integrators, and pulling together social media expertise from across the organisation.

Is this a better approach to face-to-face learning?

Learning Send feedback »  3381 views

With all the advances in online learning, why haven't we changed our approach to the face-to-face event?

We now have ways to easily deliver content, whether text, images, audio, video (or any combination) using massively scalable technologies.

Similarly, we can mix this with computer-marked activities and peer-to-peer communication and collaboration.

With all this, why do we still need the classroom / conference hall?

Doug Belshaw puts it very nicely when he says:

The face-to-face nature of conferences is, I believe, of even more importance in an extremely digitally connected world. Whilst it’s often the case that you can get to know people very well online, there’s something about embodied interaction that makes your knowledge of that person three-dimensional.

Conferences as Catalysts for Educational Innovation and Change

When you're completely engaged by a great performance (whether in speaking, sport or music), being there is often a better experience than watching it later. Although, as TED Talks show, even second-hand is far better than nothing!

However, most face-to-face learning experiences are not great performances. Most presentation style sessions, including my own, are distinctly mediocre when judged as performances, and, to be honest, not exactly memorable. Not really what you want when you're there to learn.

What we often forget, is that the best learning often happens when you try to explain things to other people, or ask questions, or exchange points of view. In fact, when you have conversations.

By provoking conversation, you are provoking the very thing that stimulates people to engage with the subject in question. If you have an expert in the room, that's even better. As they can ask the right questions, or feed in the right bits of information at just the right time.

That's great when you've got small groups, but how does that work as group sizes go up? This is an important consideration if you're looking at learning models that work financially.

One method is the Fishbowl technique. This is a method of dialogue that works for large groups, whilst allowing all to participate.

Alternatively, you can create a series of practical activities that learners will work through in groups. (This is the approach I'm going to take in next month's Elearning Network event: Getting started in elearning)

For longer face-to-face events, you'd use a mixture of different conversation techniques, with different sized groups, and different activities. But the thing to avoid is the presentation - unless of course you have an expert performer who can engage the audience.

To help any conversation-based session to work well, you need a number of elements in place:

  1. A skilled moderator or facilitator who will provide the right scaffolding for the conversation, set timings, pull together arguments (see: Online Tutoring article) and not feel the need to take over the conversation.
  2. A subject matter expert who will provide input to the scaffolding resources, and act as a sounding board and coach for learners (under the guidance of the facilitator)
  3. Conversation that is at the right level for the people in the room - ie. just beyond their comfort zone - inside their Zone of Proximal Development.

Remember, too, that your learner's experience of your workshop starts when they first see the advert, and finishes when they try the ideas out back at base. From start to finish, it's your responsibility as the organiser to make the workshop the most effective learning experience they can get. This may include setting expectations about pre-workshop activities (eg. watching a video, reading an article). Just like the best teacher you had at school, you'll need to be consistent on those expectations. People will soon learn that they'll get the most from their experience with you if they meet them.

It's all about making the best use of the environments (both online and face-to-face) you've got available to you.

Related posts

Embedding learning in work
Reflections on Learning Technologies 2012
Breaking down the classroom walls
Conferences, presentations, streaming video and conversation
Ideas for an unconference process
Reflections on Learning Technologies 2010

Elevator Pitch - expanded

Personal Send feedback »  2434 views

Last week, I started thinking about my personal "elevator pitch".

The short version is currently: I work at the interface of people, organisations and technology - challenging the status quo, and pushing for improvements in all three.

But that needs filling out, so here goes...

It's important to have people who can act as a "translator" between IT people, learning & development specialists, and organisation managers. That's where I tend to sit.

Elevator Pitch Venn diagram

It is primarily a communication role; preparing documents, articles, presentations, videos, workshops etc.

Sometimes it's proactive - trying to help create understanding, and sharing knowledge, between the different groups around things such as security, usability, learning theory and design, and change management. By necessity, this includes considerable amounts of research and reading to keep up to date with the changing environments.

And sometimes it's reactive, responding to the needs of the different groups and ensuring that effective communication takes place between them. This can include project management, requirements gathering, procurement support, sales support, supplier liaison, training and user support, and much more...

I support these communication pathways across organisational boundaries - working with people from both internal & external suppliers and customers (both prospective and current). Again, by necessity, this means working in multiple contexts, across the public, private and charity sectors, including formal and workplace education.

That's why building and maintaining an effective network is essential to me, and why I subscribe wholeheartedly to a connectivist approach to my own development.

Principles of connectivism

  • Learning and knowledge rests in diversity of opinions.
  • Learning is a process of connecting specialized nodes or information sources.
  • Learning may reside in non-human appliances.
  • Capacity to know more is more critical than what is currently known
  • Nurturing and maintaining connections is needed to facilitate continual learning.
  • Ability to see connections between fields, ideas, and concepts is a core skill.
  • Currency (accurate, up-to-date knowledge) is the intent of all connectivist learning activities.
  • Decision-making is itself a learning process. Choosing what to learn and the meaning of incoming information is seen through the lens of a shifting reality. While there is a right answer now, it may be wrong tomorrow due to alterations in the information climate affecting the decision.

Connectivism, a learning theory for the digital age, George Siemens, 2004

for usability advice

Technology 1 feedback »  1964 views

When you take exams, you're told to carefully read every question, and particularly the rubric at the beginning of the exam, which explains how the exam is going to work.

Even then, people don't read the questions properly.

When you're working on a screen it's even worse. According to people like Jacob Neilsen, most people really don't read what's in front of them. Instead they scan, picking out individual words and sentences.

As well as headings and bullets, users expect to be able to scan for links, and to be able to know quickly where those links will take them. It's a concept known as "scent".

When we give them a link that just says "here", or even "click here", it contains no information or scent about where that link will take them. And because the user is scanning the page, they are unlikely to read the information to either side of the link which does explain it. Or if they do, it's only because they've had to.

Your job, as an interface designer, is to make life easier for the user, and to remove barriers to usage. Forcing them to read where they would normally scan is unhelpful and inconsiderate.

Instead of the "Click here" link, provide a link that is explicit about where the user will go, or what will happen. For example: "Continue reading", "More information", "Location map"

For some designers, that's counter-intuitive, and can feel almost too abrupt or impolite. But actually it's the opposite. You are helping your users - and they will thank you for it.

If you really want to design your websites and applications for usability, then get hold of Don't Make Me Think, by Steve Krug. It's one of the best books I know on the subject!

My elevator pitch

Personal 4 feedbacks »  4661 views

It's difficult to explain to people quite what I do at work, so I'm trying to pull some ideas together. Any contributions gladly received!

Elevator pitch:

... a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.

How's this for size:

I work at the interface of people, organisations and technology - challenging the status quo, and pushing for improvements in all three.


I kept wanting to add stuff, which then needed more adding to make it meaningful, so have tried to keep it simple and open. I'd welcome any feedback though.

Reflections on Learning Technologies 2012

Presentations & Workshops, Learning & Skills Group 5 feedbacks »  3752 views


This year, I was only able to attend the Learning Technologies conference for one day.

Previous learning technology-related conferences that I've attended (not just Learning Technologies) have suffered from one major problem: They have not made best use of my time as a delegate.

Being face-to-face with someone is a rare opportunity, and incredibly valuable. Yet we waste it on things that could be done just as effectively without requiring long-distance travel and hotel stays.

What I want to do in that time is to take part in conversations - even if that's just listening in. It's the interaction between people that can only be done in a face-to-face environment which is worth paying for.

So, this year, I decided to forego the pleasure of any of the conference sessions (except my own, of course - which I tried to make as interactive as possible!)

Instead, I spent the day taking the opportunity to:

  • catch up with contacts from LinkedIn and Twitter - including seeing my friends from Xyleme, it was a very pleasant surprise seeing them over from Colorado
  • connect with current and potential suppliers
  • lead one of Towards Maturity's Exchanges on the exhibition floor - where a group of us basically held an impromptu Action Learning session, digging into a problem raised by one of the participants
  • have group conversations about the interface between learning and technology

This was by far the best use of the limited time I had, and by far the most useful conference I'd been to. I didn't come away with many new ideas, but, then, I get those on a daily basis through my RSS Reader and Twitter account. What did happen, through those conversations, was a refinement of my own ideas as they get knocked about by other people.

If I get invited to run a session at another conference, I would like to run it completely differently. Rather than trying to squeeze short interactions into a presentation format, instead, I would like to work on the assumption that people are already up-to-date with my present thinking on the topic in question. Then we could build the whole session around facilitated conversations with each other.

And if was running a conference like this, I would ask all my experts to publish their content somewhere in advance, and focus less on presentation, and far more on questions and conversation.

It's all about practising what we preach as learning professionals!

Campaign for Effective Elearning

Learning Send feedback »  1379 views


For a long time I have bewailed the poor quality of many of the elearning interventions that are used within the workplace. There are very few examples that I can honestly say would really make a difference - and by that I mean have a lasting impact on behaviours or performance.

Partly that's to do with the way the interventions are designed, and partly it's down to how they are implemented.

[Please note: I am using the word "intervention" deliberately, because I believe that elearning is (or should be) far, far richer than its seemingly accepted definition of a SCORM-packaged bundle of HTML and Flash content.]

The eLearning Network has today launched their Campaign for Effective eLearning, which "is waging a campaign to wipe out ineffective, inefficient, flabby elearning".

If, as an industry, we can highlight demonstrably effective design and implementation practices, so that they become the accepted standard, we will, hopefully, be one step closer helping our clients make much better use of the online environment than currently.

NB. Improved effectiveness does not equate to a higher price. As I hope I demonstrated in my post on cost-effective video-based learning.

Campaign for Effective eLearning

#lt12uk conference presentation: Engaging the unwilling learner

Learning, Context, Management & Implementation, Presentations & Workshops 2 feedbacks »  4551 views

Join me for a live "Exchange" conversation on stand 218 from 11:30-12:45 on Weds 24th Jan.

Limited numbers.

Bookings being taken from Weds 18th Jan.

Towards Maturity logo

Gareth Williams and I are leading a conference workshop on this topic on the Wednesday afternoon.

Here are some of the key points and questions to get us thinking:

The problem

However important we think our learning interventions are, to the majority of learners they are likely to feel like, at best, an imposition, and, at worst, an irrelevant waste of time.

There are things that we need to address even before learners get to our carefully crafted materials. If we don't deal with them, then we will have wasted our own time and money.

Removing the blockers

You need to do everything possible to remove any technical difficulties that will stop people getting to your learning materials.

There are two possible routes to this:

  1. Provide support
  2. Make sure the technology used is as simple and user-friendly as possible

Question: How often do we compensate for poorly designed systems with support desks and FAQs?


People will only learn if they are motivated to do so. For many, they will be extrinsically motivated (using techniques like reward, punishment and coercion), but really, we should be trying to move toward intrinsic motivation, where people do things out of interest, a sense of autonomy, or enjoyment.

Unless we deal with the blockers and motivation, we might as well not waste our money on trying to get people to learn!

Question: What works to motivate people to learn?


We all behave in different ways in different situations. When dealing with learning interventions, it's the task of the designer, or facilitator, to make sure that participants understand, and accept, the conventions, standards and practices that will be needed.

When people come into a new situation, and don't understand how things work, they will quickly lose any motivation they came with. This applies to books, elearning modules, online discussions, classroom training etc. All of these have certain conventions attached that new participants will need to align to very quickly.

Question: Think of a learning intervention. What did you do to help people learn the social norms? (Note - it doesn't have to be an explicit explanation!)


Effective communication is at the heart of learning activity. Whether it's one-to-one, one-to-many, or many-to-many. It's our job, as facilitators of learning, to make sure that communication is made as easy as possible, and as clear as possible.

As soon as a learner becomes awash in a sea of information, or, even worse, adrift in an information desert, it often becomes easier to just give up.

Effective communication is partly about the content, and how it's presented. But it's also about timing.

Every learning intervention should come with a communications plan, where you set out how and when you will communicate with the learners.

Communication and timing

It's about giving people the information they need, just when they need it to push them onto the next stage.

Question: What one thing could you do to improve communication around your learning programmes?


It's very easy, even when you have highly motivated learners and no blockers, to stifle learners' engagement. Particularly so if their managers aren't aligned with the way the learning intervention needs to work.

So, you need to be working with the managers, so they can set the right expectations with their teams, so they can promote the value of the learning activity, and so they will give permission for people to spend valuable time working on learning.

Question: What is the best approach to take with managers to get them to support and promote learning?

Credit: Many of the ideas in this presentation are based on the early parts of Gilly Salmon's Five Stage Model.

Blogging and learning

Schools, Social media Send feedback »  1811 views

Writing down what I am thinking about is one of the most valuable ways to crystallise my thoughts and reflect on my learning.

Writing it down on a public blog allows me to get feedback which then feeds into further thinking and reflection.

Personally, I'd be quite lost without my blog now. It's been part of my life for over seven years.

Whilst doing some research for a school I'm supporting informally, I've come across some great resources to help organisations and individuals get started out on incorporating blogging (or learning journals - if that sounds better) into their thinking and learning processes.

The key one is 64 interesting ideas for class blog posts, which was a collaborative project organised by Tom Barrett via Twitter. It's a Google Doc containing great ideas to kick start your blogging habit. Although it's aimed at the school classroom, there's no reason some of the ideas can't translate into corporate learning, or Further and Higher Education.

Of course, blogs don't have to be written down. They could be presented as photos, audio, video or even animation. The main thing is that there has to be some thinking activity taking place to analyse, collate, organise, reflect, evaluate or synthesise. Without some or all of that, all you're doing is just acting as a conduit for other people's thinking, and not learning anything yourself.

Embedding learning in work

Learning Send feedback »  2197 views

It's the "holy grail" of workplace learning professionals - for their interventions with individuals to have a direct impact on the organisation as a whole.

All the time that learning is seen as something that's separate to work, that link is somewhat tenuous.

Sometimes it will be necessary to send an individual away for an extended period of time, to develop new skills or absorb new ideas. That's fine, as long as they are able to immediately practice those skills, or implement those ideas when they get back to work. If they don't, then much of the investment made in them will be wasted. This is primarily down to simple forgetting, but also a diminution of confidence that takes place when you take away the support structures of the "course".

In my experience, there are three ways to alleviate this problem:

  1. Extend your interventions into a longer period of time, so that they include post-course elements, such as coaching, just-in-time support materials, just-in-time support people, action learning sets etc.
  2. Cut your interventions into much, much smaller chunks, delivered over a longer period of time, so that they can be used, and then put into practice immediately.
  3. Build the interventions into chunks that can be used at the point of need - whether on a self-service basis, or as part of coaching, support or management. There's no point giving someone a book on using Word, if all they need is the chapter that explains how to use stylesheets. And there's no point giving them that chapter if no-one asks how they're getting on with stylesheets in their work.

These methods aren't mutually exclusive. But the key thing to remember is that real learning takes time and ongoing reinforcement.

Further reading:

The neuro-science that every learning professional needs to know: http://www.brainrules.net/the-rules

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