Learning Conversations

Kathy Sierra brings together her thoughts on why Educationalists and Marketers are (or should be) very closely linked.

She looks at the marketing theory & practice that teachers could use, and the learning theory & practice that marketers could use.

This is something I've been going on about for a while. Mainly in a corporate context (about learning materials), but it's also true throughout education/learning. Wherever we're trying to change behaviour we need to understand what will make people want to change.